Wednesday, August 7, 2013

AC/DC to launch limited-edition Platinum Wine



AC/DC will launch a new Platinum Wine next month.

The Shout reports the strictly-limited addition to AC/DC’s wine portfolio has been two years in the making.

The one-off wine is expected to quickly become a must-have collector’s item among AC/DC’s many fans worldwide, and has been designed to be a permanent keepsake, presented in an immaculate gift box and bottled in Saver Glass from France, bound with a pewter neck band.

The wine itself is a super-premium 2010 Barossa Valley Shiraz from low-yielding, long-established vineyards that has been matured in American oak barrels for two years.

AC/DC Platinum follows the 2011 release of a series of band-branded wines, including the You Shook Me All Night Long Moscato, Hells Bells Sauvignon Blanc, Back In Black Shiraz and Highway To Hell Cabernet Sauvignon.

“After the global launch of AC/DC The Wine in Australia, it’s very fitting that the heartland and point of origin for AC/DC is the market that has access to the extremely limited AC/DC Platinum,” said Francis Fusca, executive director of sales and marketing at Warburn Estate. "AC/DC Platinum is definitely at the forefront of wine packaging in this country. The hardest part is for the fans who will miss out – this product could be considered one of the rarest memorabilia seen out of the AC/DC stable.”

AC/DC Platinum is available through allocation only, with all pre-orders to be placed through Warburn Estate, and is due for release in September.

AC/DCAC/DC





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