Thursday, October 7, 2010

Watch Bret Michaels’ new video

Still out on tour in support of his “Custom Built" disc, Bret Michaels has a new video out today: “Riding Against the Wind.”

The latest single from “Custom Built” also doubles as the theme song for his new VH1 reality show, “Life As I Know It,” which premieres October 18 at 10 p.m. eastern.

Bret Bret Michaels

Bret Michaels – Riding Against the Wind (2010)

With the launch of the reality show on the horizon, things continue to be busy in Michaels’ world these days.

Bret caused a stir with his recent Billboard magazine cover, where he appeared naked, sporting a serious six pack (although he always works out, he said he didn’t eat for a day and did about 2,000 sit-ups to prepare for it); the magazine sold-out and Billboard have printed more copies for sale due to the overwhelming demand (order your copy here).

On Monday (11), Bret will be a part of a keynote speaker panel at the Digital Marketing Association’s 2010 Conference and Exhibition in San Francisco. As part of a scheduling change, Michaels is replacing James Cameron, director and producer of "Avatar" on the panel, where he’ll share his expertise on fan engagement, concert ticket sales techniques, and his ideas around the winning "Celebrity Apprentice" Snapple "Diet Trop-A-Rocka Tea" campaign.

And, this week, Bret joined the American Diabetes Association as the “Face of Diabetes” for its November awareness campaign as part of American Diabetes Month. Michaels will be featured in a variety of activities, as well as a public service announcement that he helped produce.

Bret, who has had type 1 diabetes since the age of six, chose the American Diabetes Association as his charity during the spring season of "Celebrity Apprentice." He raised more than $300,000 for the Association and has helped put a face to diabetes by raising critical awareness about the seriousness of diabetes and the importance of diabetes prevention and management. Since that time, Bret has continued to work with Association volunteers and staff across the country throughout his 2010 tour.

"It is an honor to once again be working with the American Diabetes Association," said Bret. "As someone with type 1 diabetes, I know how difficult it can be to live with this disease and how important it is to raise awareness so that we can eventually put a stop to diabetes. I hope everyone will join me in the movement to Stop Diabetes this November."

Nearly 24 million children and adults in the United States have diabetes. Diabetes contributes to the deaths of more than 230,000 Americans each year. The American Diabetes Association estimates that the total cost of diagnosed diabetes in the United States is more than $174 billion; further published studies suggest that when additional costs for gestational diabetes, pre-diabetes and undiagnosed diabetes are included, the total diabetes-related costs in the United States could exceed $218 billion.

For more information about how you can join the American Diabetes Association's movement to Stop Diabetes during American Diabetes Month, visit or call 1-800-DIABETES (1-800-342-2383).

Bret Michaels & Casey James – Every Rose Has Its Thorn
American Idol – May 26, 2010