Tuesday, November 2, 2010

Bret Michaels launches American Diabetes Month

"I hope everyone will join me
in the movement to Stop Diabetes this November."

- Bret Michaels

Bret Michaels has helped launch the American Diabetes Association’s “Stop Diabetes” campaign with a new public service announcement (PSA) to kick off American Diabetes Month.

American Diabetes Association – Stop Diabetes (PSA) (2010)

Bret was selected by the ADA as the “Face of Diabetes” for its November awareness campaign; he will be featured in a variety of activities, as well as the PSA (above) that he helped produce.

Michaels, who has had type 1 diabetes since the age of six, chose the ADA as his charity during the spring season of "Celebrity Apprentice." He raised more than $300,000 for the Association and has helped put a face to diabetes by raising critical awareness about the seriousness of diabetes and the importance of diabetes prevention and management. Since that time, Bret has continued to work with Association volunteers and staff across the country throughout his 2010 tour.

"It is an honor to once again be working with the American Diabetes Association,"
said Bret. "As someone with type 1 diabetes, I know how difficult it can be to live with this disease and how important it is to raise awareness so that we can eventually put a stop to diabetes. I hope everyone will join me in the movement to Stop Diabetes this November."

Nearly 24 million children and adults in the United States have diabetes. Diabetes contributes to the deaths of more than 230,000 Americans each year. The ADA estimates that the total cost of diagnosed diabetes in the United States is more than $174 billion; further published studies suggest that when additional costs for gestational diabetes, pre-diabetes and undiagnosed diabetes are included, the total diabetes-related costs in the United States could exceed $218 billion.

For more information about how you can join the American Diabetes Association's movement to Stop Diabetes during American Diabetes Month, visit stopdiabetes.com or call 1-800-DIABETES (1-800-342-2383).