Thursday, November 18, 2010

Gene Simmons delivers keynote address in Montreal

“You’re allowed to have a band...or you can have a brand.”
- Gene Simmons

Gene Simmons of Kiss delivered a keynote address at the 5th annual M For Montreal music conference on Wednesday.

His message continues to be the same, regardless of the forum: “You’re allowed to have a band, or you can have a brand.”

“What we all want to recognize is that a name means something," added Gene. "It doesn’t matter what it is: whether it has music, whether it’s a religious symbol, a political symbol, or a politician – everything should be a brand.”

Simmons spoke about brand management, downloading, trademarking and, in general, artist’s responsibilities to their brand.

Gene Simmons – keynote address
M For Montreal music conference - November 17, 2010

There’s also news that the reactivated Simmons Records has secured its first signing: The Envy, a Toronto five-piece who will release their debut album early next year. The disc was co-produced by Desmond Child and Gavin Brown.

The Envy are booked as one of the openers on a Canadian tour by Finger Eleven, with dates across the country set for January/February of 2011.

Simmons attended The Envy’s gig Wednesday night, as part of the Montreal conference.

The Envy – Skin On Skin
Red Deer Memorial Center – Red Deer, AB – December 12, 2009