Rock has a history of giving back to the community, which includes time spent visiting and performing for troops overseas. More than 1,000 people participated in the halftime show, including members of the National Guard and their families.
The 2010 United Way Thanksgiving Halftime Show, highlighted by Kid Rock’s performance, aims to inspire viewers to LIVE UNITED®, United Way’s call to the public to get involved in the community by focusing on the building blocks of life: education, income and health. Now in its 37th year, the United Way/NFL partnership connects NFL PLAY 60 with United Way’s 2018 goal to get 1.9 million more young people healthy and active.
The Lions lost large to the Pats, 45-24; Kid Rock was referred to as “The Best Detroit Performer at Ford Field Thursday” by the Detroit Free Press.
Kid Rock – Born Free
2010 United Way Thanksgiving Halftime Show
Ford Field – Detroit, MI – November 25, 2010
