Kid Rock will take the stage for the 2010 United Way Thanksgiving Halftime Show, during the first game of the NFL’s tripleheader, when the Detroit Lions host the New England Patriots on Thursday, November 25 at 12:30 PM ET on CBS.
This special halftime event will feature a live performance of Kid Rock’s new song and album title track, “Born Free,” released just this week.
Rock has a history of giving back to the community, which includes time spent visiting and performing for troops overseas. More than 1,000 people will participate in the halftime show, including members of the National Guard and their families.
The 2010 United Way Thanksgiving Halftime Show, highlighted by Kid Rock’s performance, aims to inspire viewers to LIVE UNITED®, United Way’s call to the public to get involved in the community by focusing on the building blocks of life: education, income and health. Now in its 37th year, the United Way/NFL partnership connects NFL PLAY 60 with United Way’s 2018 goal to get 1.9 million more young people healthy and active.
In addition, country music singer and former Marine Josh Gracin will kick off the game in Detroit with the National Anthem. He will be joined by PLAY 60 youth ambassadors from the NFL Youth Education Town in Detroit, a United Way agency.
Kid Rock Kid Rock – Born Free (2010)
