Sunday, March 4, 2012

Sammy Hagar on cover of debut Cigar & Spirits magazine

Sammy Hagar is the cover story feature for the first edition of Cigar & Spirits magazine.

The new bi-monthly publication is hitting newsstands nationwide for the first time, and a recognizable figure like Hagar could help its launch.

Sammy has made a name – and a handsome fortune – from his ventures into the spirits business: his Cabo Wabo Tequila is both award-winning and a success with consumers.

Hagar went on to sell an 80% interest in the brand to Gruppo Campari, the world's sixth-largest spirits company, for $80 million a few years ago.

It all began during his time as lead singer for Van Halen, and an investment in a little bar in Cabo San Lucas, Mexico.

“Trying to start Cabo Wabo while being in Van Halen wasn’t easy,” explains Hagar. “The band didn’t like it because they put some money into it originally and it wasn’t making money at the time. It was dying and they certainly weren’t going to invest another $50,000 for me to go down and bottle it and create my own brand… So I bought the rest of the band out of their ownership and took it over myself, including all the debt. From there I started my own tequila company. It was strictly because of the love of the tequila. At the time when I started Cabo Wabo Tequila, tequila really hadn’t come to the US yet, I was right there at the front of it and that’s one of the reasons I think I was successful.”

Last fall, Sammy launched his Beach Bar Rum in Hawaii, and it’s now made it way to the mainland.

Check out a sneak peek at the new magazine here.

Sammy Hagar Sammy Hagar

Sammy Hagar – Mas Tequila

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