Monday, November 5, 2012

Hard Rock Hotel alters controversial ads for Guns N’ Roses residency


The Hard Rock Hotel & Casino in Las Vegas has altered its controversial ads for Guns N’ Roses residency at their venue.

"Hard Rock Hotel & Casino regrets that the Guns N' Roses advertising for their current shows has offended any member of the community,” the company said in a statement released Friday, reports the Las Vegas Review-Journal. “The resort has decided to further modify the art and began the process of changing the materials."

Hard Rock International released a statement that the company shared its concerns regarding the advertisement with the unaffiliated third-party company Brookfield Real Estate Financial Partners, LLC, which owns and controls the property.

"Hard Rock International does not condone the advertisement or any depictions of sexual violence," the statement read.

The ad is a revised version of the group’s banned cover of its first album, “Appetite for Destruction.” The cartoon-like drawing depicts a robotic monster lurking over a skeletal robot, with a disheveled woman sprawled on a sidewalk, her underwear pulled down below her knees and her blouse opened, exposing a breast. The “Welcome to Las Vegas” sign, and another that reads “Welcome to Paradise Sin City” have been added to the drawing for the current concert promotion.

The artwork appears on the group’s website selling tickets to its shows at the Joint, and a somewhat sanitized version — no exposed breast and no underwear — is used in mainstream advertising including newspaper promotions and taxicab placards.

The Hard Rock removed the woman from the artwork from a version posted online.

Prior to the start of the band’s “Appetite For Democracy” 12-show run at The Joint, local officials renamed a street in honor of GNR, and then quickly regretted the decision after being informed about the advertising campaign.

Clark County commissioner Mary Beth Scow, who represented the county at last week’s ceremony, said she regrets the commission’s move to temporarily rename Paradise Road to Paradise City Road to promote GNR concerts because an ad for the iconic group’s concerts depicts what appears to be a sexually assaulted woman beneath the “Welcome to Las Vegas” sign.

Read more about it here.

GNR will play a total of 12 shows between October 31 and November 24.


Guns Guns N' Roses





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