Friday, November 29, 2013

Iron Maiden named one of UK’s fastest-growing music companies

Iron Maiden LLP, the UK metal band’s holding company, has been named one of the fastest-growing music companies in the UK, according to a report by the London Stock Exchange.

Entitled "1,000 Companies to Inspire Britain", the firm's report names Iron Maiden LLP as one of six music companies outperforming other businesses in the sector; others include the music app Shazam, Kobalt Music Group and the production music library Audio Network.

The Guardian reports Iron Maiden fall into the £10-20m earning bracket, using billions of real-time data from sources such as email traffic, financial transactions, PCs on the web and office space.

Maiden’s financial success is attributed to their ever-expanding global fanbase, especially online.

According to Musicmetric, in the 12 months ending 31 May 2012, the band attracted more than 3.1 million social media fans; during the course of their Maiden England world tour, which ran from June 2012 to October 2013, their fanbase grew by 5 million online fans, with their popularity increasing markedly in South America.

"Iron Maiden's BitTorrent data suggests Brazil is a huge driver of fans – and given Brazil is one of the biggest file sharing nations on the planet, this is a strong indicator of popularity," said Greg Mead, CEO and co-founder of Musicmetric. "With their constant touring, [the] report suggests Maiden have been rather successful in turning free file-sharing into fee-paying fans. This is clear proof that taking a global approach to live touring can pay off, and that having the data to track where your fan bases lie will become ever more vital."

Iron Maiden are currently on a break after wrapping up their Maiden England 2013 World Tour in front of more than 60,000 fans at Estadio Nacional in Stantiago, Chile on early October.

This past week, the band announced that they will headline two major German rock festivals next year: Rock Am Ring and Rock Im Park.

For more details, click here.

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