Sammy Hagar has released a new commercial for his Beach Bar Rum.
Hagar reportedly took some time out during his recent 2013 Birthday Bash shows in Cabo to shoot the new ad.
Sammy’s Beach Bar Rum was launched in Hawaii in the fall of 2011 and was introduced Stateside in early 2012.
Sammy turned 66th last month during his annual Cabo Birthday Bash concert series in Cabo San Lucas, Mexico.
The event, which ran October 7-13 at the Cabo Wabo Cantina, was filmed for a broadcast special that recently aired on AXS TV.
The Red Rocker is currently touring in support of his new album, “Sammy Hagar & Friends.”
The project recently debuted at No. 23 on the Billboard 200 to score Sammy the 11th Billboard Top 25 album of his career, as well as his highest-charting solo album in 17 years – since 1997’s “Marching To Mars.”
“Sammy Hagar & Friends” marks the Red Rocker’s first solo release in five years and sees him team up with a variety of artists, including Kid Rock, Nancy Wilson (Heart), Ronnie Dunn (Brooks & Dunn), Neal Schon (Journey, HSAS), Chickenfoot pals Chad Smith, Michael Anthony and Joe Satriani; Montrose bandmates Bill Church and Denny Carmassi, his solo band The Wabos and more.
See also:
VIDEO: Sammy Hagar Day declared in Lowell, MA
AUDIO: Sammy Hagar guests on The Howard Stern Show
Ronnie Monrose tribute concert coming to DVD