Jack White is premiering an inventive and revolutionary new 3-in-1 music video for his latest single, "That Black Bat Licorice", from “Lazaretto.”
The video offers three original films of differing themes that can be interchanged based on viewers' interaction with their computer keyboard or tablet screen.
The video trio also draws from the vision of three different directors – James Blagden, Brad Holland and White himself.
Blagden created an animated clip, Holland a headbanging video, and White directed live action footage.
The 3-in-1 interactive video for “That Black Bat Licorice” can be viewed at jackwhiteIII.com
White recently performed the single on The Tonight Show.
The rocker won a Grammy for Best Rock Performance for the title track to “Lazaretto” at the 57th annual Grammy Awards in Los Angeles, ahead of tracks by The Black Keys, Arctic Monkeys, Beck and Ryan Adams.
Jack White wins Grammy for Best Rock Performance
VIDEO: Jack White performs on The Tonight Show
Jack White to perform on The Tonight Show
Jack White cancels Mexican tour following keyboardist’s death
Search Jack White at hennemusic