Queen will launch their own beer brand, “Bohemian Lager”, this summer in sync with the 40th anniversary of their iconic 1975 hit, “Bohemian Rhapsody.”
The Queen crest that graces the Pilsner lager was designed by late singer Freddie Mercury while he was a student at Ealing Art College in London, where he earned a diploma in art and graphic design.
Brewed in the Czech Republic, “Bohemian Lager” was born out of Plzen in the western half of the country and was previously part of the of Bohemian Kingdom back in the 1840's where it became known as Bohemian Pilsner.
The group describes the new beverage as a "golden hoppy" beer.
Recorded for 1975’s “A Night At The Opera”, “Bohemian Rhapsody” peaked at No. 9 on the US Billboard Hot 100 and topped the UK singles sharts for 9 weeks upon its initial release; it went on to become the UK’s third best-selling single of all time.
This spring, the tune was voted as the UK's favourite song from the 1970s in a poll and ITV program called The Nation’s Favourite 70s Number One.
Last fall, Queen launched a new line of vodka named “Killer Queen” in sync with the 40th anniversary of the band's 1974 hit single of the same name.
Currently on a break from the road, Queen will reteam with Adam Lambert for a South American tour in September that will include a headling set as part of Rock In Rio’s 30th anniversary series.
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