UK brand Virgin Money has launched a new series of credit cards featuring the logo of punk icons the Sex Pistols 38 years after the band was signed to Virgin Records for their one and only studio album, “Never Mind The Bollocks…Here’s The Sex Pistols.”
The MasterCard product presents two versions: one with the artwork for the 1977 album and a second with a logo for the track “Anarchy In The UK.”
Virgin promotes the punk tie-in by saying the band “challenged convention and the established way of thinking – just as we are doing today in our quest to shake up UK banking.
“To celebrate Virgin's musical heritage, we have produced an exclusive set of Sex Pistols credit card designs – to bring a bit of rebellion to your wallet.”
“The Sex Pistols are an iconic band and an important part of Virgin’s history,” explains Virgin Group founder Richard Branson. “Virgin Money is a bank that can be proud of its past, and I love the fact that the team have chosen to celebrate it in this way.
"Even after nearly 40 years, the Sex Pistols power to provoke is undimmed, and we are still being asked to censor the word bollocks in our advertising. Over the years many things have changed, but in this case some attitudes clearly do not."
It was 38 years ago this week that Branson joined the Sex Pistols for their concert on a party boat on the River Thames in sync with Queen Elizabeth's Silver Jubilee celebrations. The band performed “Anarchy In The UK” as it passed The Houses Of Parliament, resulting in arrests when the boat docked.
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