Acura have released an extended version of their upcoming Super Bowl commercial featuring the 1978 Van Halen classic “Runnin’ With The Devil.”
The ad for the 2017 Acura NSX high-end sports car marks the first time that the California band has licensed the song for commercial use.
Acura bills the new vehicle as the “only so-called supercar designed, developed and manufactured in the U.S.”
“Ultimately we knew that we wanted this to be a rock song,” says Leila Cesario, the national advertising manager for American Honda’s Acura division. “The Super Bowl is a big American platform. It needed a big American band that screams excitement.”
The commercial’s soundtrack features the isolated vocal tracks of singer David Lee Roth along with instrumental segments of “Runnin’ With The Devil”, the second single issued from Van Halen’s groundbreaking 1978 self-titled debut album.
Last year, the band launched a series of newly remastered records with “Van Halen” and their 6th album, “1984” – both certified as Diamond status in the States for sales of more than 10 million copies.
Issued in sync with a 2015 North American tour in support of “Tokyo Dome Live In Concert”, the series also featured 1979’s “Van Halen II”, 1980’s “Women And Children First”, 1981’s “Fair Warning” and 1982’s “Diver Down.”
VIDEO: Van Halen classic featured in Super Bowl car commercial
Michael Anthony addresses Van Halen reunion rumors
Van Halen and KISS top the 2015 hennemusic Rock News Awards
AUDIO: Mitch Malloy releases lost Van Halen demo
Search Van Halen at hennemusic