Queen’s 1976 classic, “Somebody To Love”, provides the soundtrack to a Super Bowl 50 commercial for the 2017 Honda Ridegline truck.
Directed by Bryan Buckley of production house Hungry Man, Adweek reports the ad promotes the new Ridgeline’s truck-bed audio system, which uses so-called "exciters" to turn the whole bed into a giant outdoor speaker.
"It's a very unique feature," explains Honda's AVP of Marketing Tom Peyton. "Nobody else has it. And it's a little tough to communicate – although we will in some advertising later this spring, when the truck's at the dealers.
"It's not actually speakers. It's 'exciters' that makes the whole bed a speaker. It's pretty cool. … It would make a great tailgate vehicle."
The Queen song had a profile revival in December, when Jordan Smith performed it on NBC's The Voice on his way to claiming the Season 9 title.
“Somebody To Love” was the lead single to Queen’s fifth album, “A Day At The Races.” The track hit No. 13 on the US Billboard Hot 100 while the project hit No. 5 on the Billboard 200.
As part of the recent 2015 hennemusic Rock News Awards, Queen were named the No. 9 Rock News Artist Of The Year.
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