Thursday, May 10, 2018

Iron Maiden celebrate 5th anniversary of Trooper Beer

Iron Maiden are celebrating the 5th anniversary of their award-winning Trooper Beer this week.

Since its launch in 2013, the 4.7% ABV Premium British Beer has sold over 20 million pints, firmly establishing itself as a top 40 UK beer brand, whilst becoming a leading player amongst exported British Ales, having been sold in over 50 countries worldwide.

The Trooper family has grown to include three Limited Edition beers: Trooper 666 in 2015, with an ABV of 6.6%; Red ‘N’ Black, a porter style beer launched in 2016; and 2017’s Hallowed, a Belgium inspired hybrid ale.

2018 has also seen the launch of Light Brigade, a 4.1% ABV Golden beer brewed in support of Help For Heroes, the British charity that provides recovery and support for the Armed Forces community whose lives are affected by their service, which is currently being rolled out across the UK.

These beers are the brainchild of Iron Maiden vocalist and ale aficionado Bruce Dickinson working in partnership with Robinsons’ Head Brewer Martyn Weeks.

“I’m incredibly proud of the success that Trooper has had, and long may it continue,” says Dickinson. “To sell over 20 million pints in 5 years is something that we couldn’t have imagined when we started out with just the simple plan to make a great session ale that didn’t compromise on flavour, and the quality of the end product speaks for itself.

“It has been great fun to work with Robinsons on Trooper and the various Limited Editions that we have created, each of which have been unique in their own way, and it’s exciting to see the reaction that our latest beer, Light Brigade, has had too. I’m delighted that our fans and beer lovers worldwide have enjoyed them so much, and who knows what we will come up with next... Cheers!”

Trooper has won multiple Gold medals at the prestigious British Bottlers’ Institute Awards, as well as picking up awards at the World Beer Awards, Global Beer Masters and International Beer Challenge.

Dickinson and Iron Maiden will launch the Legacy Of The Beast summer 2018 European tour in Tallinn, Estonia on May 26.

See also:

Iron Maiden: Bruce Dickinson documentary Scream For Me Sarajevo coming to DVD
Iron Maiden: Bruce Dickinson documentary coming to North American theaters
Iron Maiden: Bruce Dickinson documentary to screen in UK cinemas
Iron Maiden expand Legacy Of The Beast European tour
Search Iron Maiden at hennemusic