Monday, February 14, 2022

Vintage ELO song soundtracks Michelob Ultra Super Bowl LVI commercial

A vintage 1973 song from the Electric Light Orchestra provided the soundtrack to a Super Bowl LVI commercial for Michelob Ultra over the weekend.

“Showdown” – the lead single from the UK band’s “On The Third Day” album – could be heard throughout the ad, which featured actor Steve Buscemi, former NFL quarterback Peyton Manning, golf star Brooks Koepka, Jimmy Butler of the NBA’s Miami Heat, former WNBA MVP Nneka Ogwumike, US soccer great Alex Morgan and tennis legend Serena Williams.

“On The Third Day” was the last ELO album not to receive a Gold or Platinum certification; the group went on a streak of classics and hits starting with 1974’s “Eldorado” on their way to worldwide sales of more than 50 million records.

The Electric Light Orchestra were inducted into the Rock And Roll Hall Of Fame in 2017; now billed as Jeff Lynne’s ELO, the outfit’s most recent studio album is 2019’s “From Out Of Nowhere”, which earned the band their first UK No. 1 studio album in almost 40 years.

See also:

Jeff Lynne awarded UK honor by the Queen
Jeff Lynne’s ELO announces UK and European tour
Jeff Lynne’s ELO scores first UK No. 1 studio album in almost 40 years
Jeff Lynne’s ELO stream video for new single Time Of Our Life
Search ELO at hennemusic