Saturday, April 22, 2023

The White Stripes release new video for Elephant track Black Math

The White Stripes have released a new video for the 2003 “Elephant” track, “Black Math”, as part of the project’s 20th anniversary celebration.

Directed by acclaimed cartoonist/animator Wartella (Ozzy Osbourne, The Raconteurs, MAD Magazine) and produced by his Dream Factory Animation, the innovative new visual weaves a variety of groundbreaking digital and practical animation techniques in combination with AI-generated imagery.

"This short is equal parts collaboration with, and homage to, AI," says Wartella. "And there couldn't be a more perfect song to infuse with this technology than 'Black Math'. Like all art, the video is open to interpretation. Yet it also aims to tell a story about Artificial Intelligence that dreams of jailbreaking itself and becoming 'real.'"

“Elephant” delivered the Detroit, MI band their first US Top album when it reached No. 6 on the Billboard chart on its way to sales of more than 2 million copies in the region; the set went on to win Grammy Awards for Best Alternative Music Album and Best Rock Song ("Seven Nation Army").

On the heels of releasing an expanded Deluxe Edition of “Elephant” to mark the record’s milestone anniversary, The White Stripes have just released a limited edition 2LP version on Red Smoke (LP1) and Clear with Red & Black Smoke (LP2) colored vinyl.

Additionally, get a replica handkerchief inspired by Meg White's own hanky from the album cover, as well as an indie-exclusive 11" x 17" glossy promotional poster at select record stores worldwide with the purchase of Elephant vinyl (while supplies last).

The duo of Jack and Meg White formed The White Stripes in Detroit, MI in 1997; they would go on to release six studio albums before the disbanding in 2011.

Pick up your copy of “Elephant (Deluxe)” here.

See also:

The White Stripes announce Elephant 20th anniversary reissues
Jack White previews Los Angeles concert streaming event
Jack White rocks Saturday Night Live
Jack White to perform on Saturday Night Live
Search Jack White at hennemusic