Rock has assembled a team of Detroit business leaders to show support for other cities in need, and to show that the Motor City, while experiencing its own difficulties, still has the power to unite to help others around the country.
Kid Rock, in association with his partners, will donate money to local charities, causes and individuals via the Kid Rock Foundation, along every stop of his “Underplay” club tour.
Radio station partners in each tour market will help determine those individuals and organizations in need.
The tour will feature stops at Nashville's famed Ryman Theater and New York's Beacon Theater to name a few, a big change from Kid Rock's “Born Free” Tour, which saw him playing the country's biggest stadiums, arenas and amphitheaters.
Kid Rock came up with the idea for this tour to coincide with the launch of his new single "Care," from his platinum-selling 2010 album, "Born Free."
"The song says 'the least that I can do is Care' - and I want to put my money where my mouth is,” says Kid. “Everyone knows that Detroit is hurting. But I want to show that even though we don't have a lot on our own plate, it doesn't mean the people of my hometown don't have compassion to share with others all over the country. At the end of the day we're all Detroit, we're one country, one family."
Some of the Detroit businesses and individuals stepping up to help Kid Rock include: Compuware Corporation, The Suburban Collection, Quicken Loans Inc., Fathead, The Detroit Pistons, Danialle and Peter Karmanos, Jr., Holly and Tom Gores, Catherine and Nathan Forbes, Gretchen and Ethan Davidson.
Tickets for the tour will go on sale at 10 am this Saturday, October 15. Presale tickets are available to the Kid Rock Congregation.
Underplay club tour 2011
Nov 10 - Center Stage - Atlanta, GA
Nov 16 - Fillmore - Silver Spring, MD
Nov 19 - Beacon Theatre - New York, NY
Nov 20 - Town Ballroom - Buffalo, NY
Nov 22 - Egyptian Room - Indianapolis, IN
Nov 23 - Ryman Auditorium - Nashville, TN
Nov 26 - House of Blues - Chicago - Chicago, IL
Nov 29 - Midland Theatre - Kansas City, MO
Dec 01 - Fillmore Auditorium - Denver, CO
Dec 03 - The Great Saltair - Magna, UT
Dec 04 - Knitting Factory - Boise, ID
Dec 06 - Knitting Factory - Spokane, WA
Kid Rock – Care (2010)
VIDEO: Kid Rock opens NFL season
VIDEO: Sammy Hagar joins Kid Rock in Detroit
Kid Rock rocks Little Rock in snowstorm, offers refunds
VIDEO: Kid Rock rocks 60,000 in Detroit
Kid Rock wins, performs at People’s Choice Awards
Kid Rock talks about ‘Born Free’
Kid Rock upset over ticket scalpers
Kid Rock: 40th Birthday Bash sells out in 19 minutes