Friday, August 24, 2012

Motorhead to launch line of headphones and earphones



Motorhead will launch a complete assortment of headphones and earphones this fall.

The first generation's assortment will consist of nine products in total, three headphones, and six in-ear models. All will be sold under their new brand name Motörheadphönes.

Motörheadphönes will be the first brand name in the headphone segment that globally will focus on the rock/pop audience, a target group who are critical listeners and goes with the attitude that rock stands for. The rock audience is by far the largest group of music listeners, according to surveys on what music the consumers are streaming.

Price range will be between €39.99 and €49.99 for the earphones and between €69.99 and €129.99 for the headphones. Most models will be smartphone-ready, two of the headphones will be equipped with the new developed microphone "Controlizer," which will be one of the most advanced remote controls on the market. The products will be available on the European market in the end of September.

"No weak-kneed, lily-livered, tin-pot and skinny sounding little pieces of garbage, no, that ain't Motorhead's style,” says the band. “These are headphönes designed to deliver everything louder than everything else BUT with the sort of range, clarity and TRUE rock reproduction you'd expect from a band of road warriors who have been at the top of the tree year after year. Because, like üs, these don't fuck around... remember, if it's too loud, you're too old."

The products are developed audio- and design-wise together with Motorhead and a longtime experienced sound expertise from the hometown of harder rock in Gothenburg, Sweden, led by Anders Nicklasson with 30 years' experience from Audio development. Distribution and marketing is handled worldwide by Krusell International AB.

Motörheadphönes will be officially launched at a press conference on August 31 at 4:00 p.m. at Motörheadphönes booth at IFA (Internationale Funkausstellung) hall 9 booth 313 in Berlin, Germany. Attending the event will be Motorhead drummer Mikkey Dee, Ulf Sandberg (Krusell) and Anders Nicklasson (Krusell).

For more information, visit www.motorheadphones.com.


Motörhead Motörhead




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