British beer maker Robinsons Brewery has expanded the distribution of Iron Maiden’s Trooper ale to nearly 300 Sainsbury’s stores across the UK.
Drinks Business Review reports the latest move by the brewery follows its milestone of reaching one million pints of Trooper exports globally.
"Establishing a new beer in the UK alone is a long and difficult process,” says Robinsons Brewery beer division managing director Oliver Robinson, “but we feel that with two national listings in two of Britain's favourite supermarkets, and export orders with over 30 countries worldwide, in just six months, we are off to a great start."
Named after the classic Iron Maiden song, Trooper was personally designed and developed as a top quality Premium British Beer by Iron Maiden vocalist and real ale enthusiast Bruce Dickinson with Robinsons' Head Brewer Martyn Weeks.
Iron Maiden wrapped up their Maiden England 2013 World Tour in front of more than 60,000 fans at Estadio Nacional in Stantiago, Chile last month.
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