Thursday, December 12, 2013

Jimi Hendrix clothing line launched by John Varvatos

Renowned menswear designer John Varvatos has launched the Jimi Hendrix Collection, featuring select men’s apparel and accessories including jackets, shirts, vests, scarves, boots, pants, pouches, belts and selective classic artwork.

“This collection has been a passion project that began as I was editing images for my new book entitled John Varvatos: Rock In Fashion,” said Varvatos. “I was exploring the black and white images of Jimi Hendrix by notable British portrait photographer Gered Mankowitz. Jimi was a visionary rocker whose influence reaches beyond music, defining the art of individual style. Using this inspiration, I created a contemporary, non-nostalgic mix that is tactile and precious, in a non-precious kind of way.”

Varvatos sat down with Rolling Stone to explain the background and timing of the new collection.

“First of all, nobody's ever done anything with Hendrix other than t-shirts, and the family contacted me about doing something special — something that was an elevated product and done right,” said the designer. “The clothes are ripe forever, Jimi's more relevant now than ever for me.”

Jimi’s estate are notoriously tight with his image, so was Varvatos surprised when they reached out to him to explore the fashion cocnept?

“I was more immediately honored, and I knew I wanted to do it very respectfully,” commented John. “He is my number one music icon, and a lot of peoples', so you know, you don't want to mess with that the wrong way. But we're not trying to be 1960s. Everything is about the fit.”

“We're not trying to imitate exactly what Jimi wore, it's more, what would he wear in 2014,”
he added.

Check out the Jimi Hendrix Collection here.

The new feature-length film, “Jimi Hendrix - Hear My Train A Comin'”, was released last month.

The film traces the guitarist's remarkable journey from his hardscrabble beginnings in Seattle, through his stint as a US Army paratrooper, unknown sideman to R&B stars such as Little Richard, Joey Dee and the Isley Brothers, and his discovery and ultimate international stardom.

See also:

Jimi Hendrix coming to Band Fuse: Rock Legends
Jimi Hendrix: 2014 Experience Hendrix tour announced
VIDEO: Jimi Hendrix – Hear My Train A Comin’ documentary preview
Jimi Hendrix: Electric Ladyland 45th anniversary featured on In The Studio
Jimi Hendrix: Hear My Train A Comin’ documentary due this fall
Jimi Hendrix: Purple Box set expanded for reissue
Jimi Hendrix: Live In Cologne 1969 coming to cd next month
Producer Eddie Kramer discusses Jimi Hendrix’s musical legacy
Janie Hendrix shares memories of Jimi Hendrix
Jimi Hendrix producer Eddie Kramer guests on Rockline
Jimi Hendrix scores highest-charting album in 44 years
Jimi Hendrix: Experience Hendrix All-Stars rock Tonight Show
Jimi Hendrix set for highest-charting album in 44 years
Jimi Hendrix featured on official Record Store Day poster
Jimi Hendrix’s favorite guitar auctioned in London
Jimi Hendrix: Live At Woodstock set for global theatrical release
VIDEO: Preview Gary Moore’s tribute to Jimi Hendrix
London exhibition to mark Jimi Hendrix’ 70th birthday
Gary Moore: Jimi Hendrix tribute package due this fall
VIDEO: Def Leppard guitarist covers Jimi Hendrix
VIDEO: Michael Winslow rocks Jimi Hendrix in Seattle
Jimi Hendrix named Greatest Guitarist by Rolling Stone
Jimi Hendrix, Beatles among greatest cover songs list
VIDEO: Experience Hendrix rocks Bob Dylan classic on Lopez Tonight
Jimi Hendrix: Experience Hendrix Spring tour announced
Whole lotta Jimi Hendrix on the way