Tuesday, April 29, 2014

Iron Maiden’s Trooper Beer adds new bottle size

Iron Maiden’s Trooper Beer brand has added a new bottle size to the lineup.

UK’s Robinsons Brewery have announced that Trooper will be available in a 330ml glass bottle for the first time.

“We've listened to thirsty Trooper fans all over the world and are pleased to unveil our new bottle - the same great Trooper taste but in a smaller package,” said the brewer. “The 330ml bottle will allow us to get Trooper out to more of you, as some pubs and clubs don't carry the larger 500ml version.”

“The smaller bottle,” they added, “will be available as single bottles or as multi-packs of 4, and should start appearing on shelves soon.”

Last month, Robinsons revealed that Trooper beer had sold 3.5 million pints without the company spending a penny on marketing.

Launched in the UK in the spring of 2013, the beverage is named after the classic Iron Maiden song of the same
name. Trooper was personally designed and developed as a top quality Premium British Beer by Iron Maiden vocalist and real ale enthusiast Bruce Dickinson with Robinsons' Head Brewer Martyn Weeks.

Iron Maiden will kick off their 2014 live dates May 27 in Barcelona, Spain.

The summer tour will round off the band’s Maiden England World Tour, which will end with a headline performance at the UK Sonisphere Festival in July as part of the 40th Anniversary celebrations at Knebworth Park.

By the end of the tour, the band will have played 102 shows in 32 countries to well over two million fans since starting in the USA in June 2012.

See also:

Iron Maiden bassist announces solo summer tour
Iron Maiden singer to fly Sainsbury’s CEO on charity private jet tour
Iron Maiden add dates to summer tour
Iron Maiden’s Trooper beer sells 3.5 million pints
Search Iron Maiden at hennemusic