Sunday, April 12, 2015

VIDEO: Jack White performs at Coachella



Jack White performed a 20-song set at Coachella on Saturday during the event’s opening weekend.

The show mixed White Stripes and Raconteurs tunes with solo tracks by the singer as he commanded the main stage to a raucous crowd.

White is touring in support of his second solo album, 2014’s “Lazaretto.”

The singer recently premiered an inventive and revolutionary new 3-in-1 music video for his latest single, "That Black Bat Licorice."

The video offers three original films of differing themes that can be interchanged based on viewers' interaction with their computer keyboard or tablet screen.

The video trio also draws from the vision of three different directors – James Blagden, Brad Holland and White himself. Blagden created an animated clip, Holland a headbanging video, and White directed live action footage.

The 3-in-1 interactive video for “That Black Bat Licorice” can be viewed at jackwhiteIII.com

White won a Grammy for Best Rock Performance for the title track to “Lazaretto” at the 57th annual Grammy Awards in Los Angeles in February, ahead of tracks by The Black Keys, Arctic Monkeys, Beck and Ryan Adams.




See also:

VIDEO: Robert Plant and Jack White perform Led Zeppelin classic
Jack White premieres interactive video for That Black Bat Licorice
Jack White wins Grammy for Best Rock Performance
VIDEO: Jack White performs on The Tonight Show
Jack White to perform on The Tonight Show
Search Jack White at hennemusic