Monday, January 11, 2016

Iron Maiden to expand Trooper beer line

Iron Maiden are planning to expand their line of Trooper beer products later this year with the release of a second limited-edition beer, according to a report by the International Business Times.

The group, who launched Trooper beer in 2013, are working on a new beverage following the recent end of the trial run of the stronger brew Trooper 666.

Billed as "somewhere between a stout and a porter," the product is expected at the end of the year and – like Trooper – is being overseen by singer Bruce Dickinson and UK brewers Robinsons.

"This isn't a cash grab,” says Dave Shack of Phantom Music Management, which oversees the group's business. “This isn't about making millions of pounds from beer. This is about making a quality product that corroborates the band's position as a great British export and a very proud British institution."

Shack added the plan was to launch one new seasonal or limited-edition ale every year with the intention to identifying a second permanent beer which can be placed alongside its established Trooper brand.

Iron Maiden’s Trooper brands currently make up more than 50% of Robinsons' sales.

The UK metal veterans are gearing up for next month’s launch a world tour in support of 2015’s double-album, “The Book Of Souls.”

Iron Maiden will play three US concerts starting February 24 in Fort Lauderdale, FL before hitting Central and South America, which will be followed by a return to the States at the end of March and a two-week run across Canada.

See also:

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Iron Maiden to headline pair of 2016 Download festivals
Search Iron Maiden at hennemusic