AC/DC’s 1980 classic, “Rock 'n' Roll Ain't Noise Pollution”, provides the soundtrack to a new ad campaign for restaurant chain Applebee’s.
The commercials tell Applebee's "Hand-Cut, Wood-Fired" story with shots of hand-cut steaks being "seared to smoky-oak perfection" on the company’s "fire-breathing workhorse" grill.
The rebranding campaign emphasizes the new American-made, wood-fired grills as the centerpiece of nearly 2,000 of its U.S. restaurants and introducing certified USDA Choice steaks hand-cut in-house as the signature item of a revamped and streamlined menu that elevates quality, flavor and freshness.
"We're in the midst of a transformation at Applebee's, and we are recommitting ourselves to every aspect of the guest experience," says Julia Stewart, chairman and CEO of Applebee's parent company DineEquity, Inc. and president of Applebee's. "Food is, of course, central to that, and in talking to guests, we discovered that a platform built on 'USDA Choice,' 'hand-cut in-house' and 'wood-fired' was not only powerful but had the potential to differentiate us in a noisy and crowded market."
“Rock 'n' Roll Ain't Noise Pollution” originally appeared on AC/DC’s 1980 album “Back In Black.”
Singer Brian Johnson’s first record with the group delivered the biggest selling rock album of all time – with sales of more than 50 million copies worldwide – placing it second on the all-time sales list behind only Michael Jackson’s 1982 smash, “Thriller.”
Johnson stepped aside from live performances in March on the advice of doctors in order to prevent further damage to his hearing; Axl Rose has been added to the lineup for the group’s spring tour of Europe and is expected to rejoin the band sometime later this year for the to-be-rescheduled US Rock Or Bust dates.
AC/DC launched the spring tour with Rose in Lisbon, Portugal on May 7 to rave reviews worldwide.
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