Metallica have become the face of a new campaign by Italian luxury menswear Brioni.
“We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O’Shea,” says the band. “The black and white Queen ‘Bohemian Rhapsody’ inspired photos were shot last month in San Francisco by photographer Zackery Michael.
“We’re sporting Bespoke Brioni suits and tuxedos as well as sunglasses from their new eyewear collection.”
The campaign sees a pair of Queen-inspired shots alongside individual portraits, which have been released ahead of O’Shea’s first show for Brioni, to be staged on July 4 during Paris couture week according to The Business Of Fashion.
At a time when many luxury menswear collections are becoming more feminine, Brioni, which was founded in 1945 and is best known for outfitting actors like Richard Burton and Matthew McConaughey, is cutting the other way.
As the Brioni campaign gets underway, Metallica are reportedly in the studio mixing their new album with producer Greg Fidelman.
The follow-up to 2008’s “Death Magnetic” is expected to be issued before the end of the year, suggests drummer Lars Ulrich.
“If the record doesn’t come out this year then it won’t be because it’s not done,” Ulrich revealed recently. “It will be because there’s some sort of cosmic reason that it would be smarter to hold onto it until next year. But the record will be done this summer.”
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