Monday, April 12, 2021

The Who and Heinz launch charity project in sync with The Who Sell Out reissue

The Who have teamed up with Heinz to launch a charity project in sync with the April 23 reissue of the band’s 1967 album, “The Who Sell Out.”

The project’s cover art features Roger Daltrey holding a giant can of Heinz Beans while sitting in a bath full of the beans, while the record - a loose concept album including jingles and commercials linking the songs stylized as a pirate radio broadcast – features a track entitled "Heinz Baked Beans."

More than 50 years later, the two brands are reuniting to sell a limited-edition run of “Beanz Meanz The Who” cans, with proceeds from US sales raising funds for Teen Cancer America, while a series of UK cans will support the child hunger charity Magic Breakfast and cancer support charity Teenage Cancer Trust - Heinz and The Who’s respective charity partners.

The US cans sold-out on their first day – April 12 – while a giant, hand-signed empty version of the limited-edition UK can is also being auctioned off for the charities via from Thursday, April 15 – Sunday, April 25.

“I don’t know anybody who doesn’t like Heinz Beanz, they’re great,” says Daltrey. “They’re so simple; you put your eggs on, you put your toast on, you click your toaster, you time your eggs, and you put the beans in a pan, and it all comes together all in one lump. It’s great. For someone who can’t cook like me, it’s the most magical breakfast you can have: poached eggs and beans on toast.”

Introduced with the US and UK Top 10 hit, “I Can See For Miles”, “The Who Sell Out” will be available in 2CD and 2 LP vinyl packages, as well as an expanded Super Deluxe Edition that features 112 tracks – 46 of which are unreleased – an 80-page, hard-back full-colour book, including rare period photos, memorabilia, track by track annotation and new sleeve notes by Pete Townshend, nine posters and inserts, and other assorted memorabilia.

See also:

The Who stream demos from expanded reissue of The Who Sell Out
The Who cancel UK and Ireland tour dates
The Who premiere unreleased Royal Albert Hall concert footage
The Who share bonus track from Who album reissue
Search The Who at hennemusic