Tuesday, February 7, 2023

KISS: Paul Stanley joins Ozzy, Billy Idol and more in Workday Super Bowl commercial

KISS frontman Paul Stanley joins Ozzy Osbourne, Billy Idol, Joan Jett and Gary Clark Jr. in a new Super Bowl commercial for cloud-based business management company Workday ahead of its broadcast during the NFL championship game on February 12.

Directed by Jim Jenkins, the 60-second ad will air during the fourth commercial break in the third quarter of the Super Bowl broadcast from Glendale, AZ; the event sees the Philadelphia Eagles taking on the Kansas City Chiefs for the 2023 NFL title.

“Hey, corporate types,” says Stanley at the start of the ad. “Would you stop calling each other ‘rock stars’!”

In a press release, the rocker adds, “9 to 5? Sure! 9pm to 5am! I love my office because I share it with 50,000 fans and the only suit I wear has studs all over it. Now 'Who's a rock star?'”

According to Workday, more than 50% of the Fortune 500 rely on the company every day to manage their two most important assets – their people and their money – while serving as the digital backbone for businesses.

"This ad reflects the evolution of our brand over the past 17 years to where we are today, and supports the next stage of our growth," says Pete Schlampp, Workday Chief Marketing and Strategy Officer. "With more than 60 million people using our products, we are a household name. We see being part of the Big Game as an immense opportunity to show up for and entertain new and diverse audiences. Workday knows that it takes a ‘rock star’ to drive transformation, keep employees engaged, and run businesses efficiently. If you high-five your co-workers as a rock star after seeing our ad in the Big Game, that’s a win in our book.”

Get your copy of the greatest hits set “KISS 40” here.

See also:

KISS expand Off The Soundboard series with rare 1984 performance
KISS and Journey win 2022 hennemusic Rock News Awards
Rock News Artist Of The Year No. 1: KISS
Rock News Story Of The Year No. 3: KISS
Search KISS at hennemusic