Deep Purple have released a lyric video for “Hell To Pay,” one of two lead tracks from the band’s forthcoming new album, “NOW What?!”
The song is featured on the double-A side single, along with "All The Time In The World."
Produced by Bob Ezrin (Pink Floyd, Alice Cooper, Kiss and many others), the group’s 19th studio album is Deep Purple’s first since 2005’s “Rapture Of The Deep.”
"Now What?!" will also be released in a limited quantity with a bonus track and a bonus DVD featuring Deep Purple in conversation plus additional audio material. This edition will be available in a digipak with a cut out front cover. The project will also be released as double vinyl LP containing a bonus track, as in the limited-edition CD.
“NOW What?!” will be released internationally:
Apr 26 – Germany, Switzerland, Austria, Finland, Spain
Apr 29 – UK, France, Benelux, Poland, Czech Republic, Norway, Denmark
Apr 30 – North America, Italy
May 01 – Sweden
The clip, posted by the band’s label, ear music, may not work in all territories, so we have also included the radio edit of the song below for those who want to hear the tune.
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AUDIO: Deep Purple – Hell To Pay
Deep Purple release lyric video for All The Time In The World