Tuesday, August 23, 2011

Dream Theater: New song preview

I hope some marketing students are paying attention to the work of Dream Theater and their team in the past month…there’s lots to learn.

The prog rockers have regularly been releasing short previews of songs from their upcoming album, “A Dramatic Turn Of Events,” due September 13.

In terms of promotion and marketing, it’s a good way to get repeat mentions on rock news websites (ahem) while simultaneously keeping the band’s name in the spotlight while building anticipation amongst fans for their new product.

Last month, DT released “On The Backs Of Angels”, the first single from the disc, and have since shared previews of three additional tracks (check out the “See also” section below for links).

Now, a fourth song preview has surfaced: “This Is The Life.”

Post-release promotion includes a North American tour, which Dream Theater kick off September 24 in San Francisco.

Dream Theater Dream Theater

Dream Theater – This Is The Life – preview (2011)

See also:

VIDEO: Dream Theater - new Mike Mangini interview
Dream Theater: New song preview
Dream Theater: Preview of another new song available
Dream Theater add more US dates
New Dream Theater painful for Portnoy
Hear sample of new Dream Theater song
Dream Theater announce North American tour
Preview new Dream Theater deluxe package
Dream Theater issue first single from upcoming album