Tuesday, May 7, 2013

Iron Maiden: Trooper beer update

Iron Maiden and UK brewers Robinson’s will launch of the band’s Trooper beer in select Robinson’s pubs on the evening of May 9.

A list of pub locations can be found here.

A recent report in The Sun says the product is experiencing record sales in advance of its official launch, with Robinsons is having to work a six-day week to keep up with demand.

Over a quarter of a million pints have been pre-sold in the UK alone, and more than 100 countries have applied to stock Trooper beer.

The company is brewing three batches a day for the first time in their 175-year history.

“We haven’t spent a single penny on advertising,” said David Bremner of Robinsons. “This is history in the making for brewing.”

Named after one of Maiden’s most popular songs, “The Trooper,” from 1983’s “Piece Of Mind,” was created with the help of singer Bruce Dickinson.

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