Wednesday, December 3, 2014

Iron Maiden to can Trooper Beer for the U.S. market

Iron Maiden wil debut its Trooper Beer in 500ml “Tall Boy” cans in the United States in January.

The Manchester Evening News reports the beer, which has sold millions of millions of pints worldwide since its launch in the spring of 2013, is finally headed Stateside.

Named after one of Iron Maiden’s most popular songs, the beverage was personally designed and developed as a top quality Premium British Beer by singer Bruce Dickinson in tandem with Robinsons Brewery Head Brewer Martyn Weeks.

Typically available in bottles, Dickinson says cans have their advantages.

“Firstly, cans are easier to recycle, require less packaging, get colder quicker and take up less space in your fridge," he said. "Secondly, cans don't break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches, and music festivals, where glass is not typically allowed.”

"Thirdly,” he continued, “aluminium cans are excellent protection against light and oxygen - beer’s biggest enemies, so your drink tastes fresher longer. Done right, they’re great for our beer.”

Trooper Beer sold more than 5 million pints in its first year.

See also:

VIDEO: Iron Maiden share details of 1980s vinyl reissues
VIDEO: Iron Maiden’s The Trooper covered by 2 Cellos
Iron Maiden singer to fly WW1 replica plane at Duxford Air Show
Iron Maiden to reissue back catalogue on vinyl
Search Iron Maiden at hennemusic