Tuesday, July 4, 2017

Iron Maiden to launch limited edition Hallowed beer

Iron Maiden will launch a new Belgian-style beer named Hallowed in October.

Available for a limited period of four months, the new ale will be produced by independent UK family brewers Robinsons and follows the success of the original Trooper, which has sold over 15 million pints since its launch in 2013, and previous limited edition beers Trooper 666 and Red ‘N’ Black.

Hallowed was created by Robinsons’ Master Brewer Martyn Weeks and Iron Maiden’s lead vocalist Bruce Dickinson.

“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time,” explains Dickinson. “I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”

At 6.0% ABV in a 330ml bottle, Hallowed is a Belgian inspired beer that’s brewed in England. It is also one of the first beers to be brewed by Robinsons Brewery that uses Belgian yeast, marking the first time the company have changed the yeast used in their beers since 1942.

“It’s all in the yeast,” adds Weeks. “Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”

Hallowed’s bottle label pays tribute to Belgian beer, presenting Iron Maiden’s iconic mascot Eddie robed in traditional monk’s clothing as a nod to the Trappist monastic brewing tradition in Belgium.

The brand name also marks a reference to the band’s song, “Hallowed Be Thy Name”, from 1982’s “The Number Of The Beast.”

Due this October, more details regarding Hallowed’s release will be revealed in the coming months.

Iron Maiden are currently playing dates across North America on the 2017 Book of Souls tour, which they launched in Bristow, VA on June 3.

Iron Maiden
The Book Of Souls

North American tour 2017

Jul 05 - Oakland, CA - Oracle Arena
Jul 07 - Salt Lake City, UT - Usana Amphitheater
Jul 09 - Lincoln, NE - Pinnacle Bank Arena
Jul 11 - Kansas City, MO - Sprint Center
Jul 12 - St Louis, MO - Hollywood Casino Amphitheater
Jul 15 - Toronto, ON - Budweiser Stage
Jul 16 - Quebec City, QC - Videotron Centre
Jul 19 - Mansfield, MA - Xfinity Center
Jul 21 – New York, NY - Barclays Arena
Jul 22 – New York, NY - Barclays Arena

See also:

VIDEO: Iron Maiden launch North American tour in Virginia
VIDEO: Iron Maiden preview upcoming vinyl reissues
VIDEO: Iron Maiden launch 2017 Book Of Souls tour in Belgium
Iron Maiden expand vinyl reissues series
Search Iron Maiden at hennemusic