Monday, October 10, 2011

Meet Steven Tyler in New York City

Aerosmith’s Steven Tyler has undoubtedly inspired many people in many ways, but the latest effect of his presence has been on the fashion world.

In June, Tyler was announced as the face of the new Andrew Charles rock 'n' roll-inspired fashion line for men and women.

Women’s Wear Daily reports the new Andrew Charles women's and men's contemporary collection was developed by Music Entertainment Sports Holdings (MESH), a division of LF USA. Tyler and his 22-year-old daughter, Chelsea, an artist and aspiring model, will be featured in an ad campaign and Tyler will make personal appearances when the Andrew Charles women's and men's sportswear is shipped exclusively to 100 Impulse departments of Macy's.

"I grew up on Aerosmith and Steven Tyler," said Andy Hilfiger, creative director and president of marketing. "I've always loved his music and style. In his own wardrobe, Tyler mixes leather, leopard and scarves, and is known for his animal prints and his accessories. I've always loved his music and his style."

On Friday, October 14, you can meet Steven at Macy's at Herald Square in New York City.

On Thursday, October 13, the first 350 shoppers who purchase $100 or more of Andrew Charles product at Macy's at Herald Square in New York City will receive an "All-Access Pass" which they can bring to the store on Friday, October 14 at 6:00 p.m. for admittance to meet Steven Tyler and get a photo with him.

There’s more at Women's Wear Daily here.

Steven Tyler Steven Tyler

Steven Tyler – (It) Feels So Good
With Jeff Beck, Nicole Scherzinger and Randy Jackson
iHeartRadio festival – MGM Grand - Las Vegas, NV – September 24, 2011

See also:

Aerosmith: New photo book available
Aerosmith: 35th Anniversary edition of Rocks due next month
VIDEO: Producer talks about working with Aerosmith
Steven Tyler says Aerosmith album due in March
Aerosmith: Steven Tyler hooks up with Oprah
Aerosmith: New album update 2
Aerosmith: New album update
Aerosmith: Steven Tyler’s father dies at 95
VIDEO: Aerosmith jamming in the studio
Aerosmith: New album expected in May 2012
VIDEO: Aerosmith in the studio
Vintage Aerosmith finally coming to iTunes
Steven Tyler officially back for more American Idol
Aerosmith bassist underwent radical cancer treatment in 2009
VIDEO: Steven Tyler rocks Scituate’s Heritage Days
Derek Jeter visits Aerosmith in the studio
VIDEO: More of Aerosmith in the studio
VIDEO: Aerosmith in the studio
Steven Tyler tops the hennemusic Hot 10
Aerosmith: Steven Tyler pays tribute to Betty Ford
Aerosmith hang with the Stanley Cup
VIDEO: Steven Tyler rocks Boston
Aerosmith announce Japanese tour
Aerosmith: Steven Tyler talks American Idol
American Idol: Steven Tyler confirmed for next season
Aerosmith: Joe Perry offers up Facebook Q&A for fans
Aerosmith to enter studio in July