Thursday, May 9, 2013

Iron Maiden officially launch Trooper beer



Iron Maiden and UK brewers Robinson’s officially launched the band’s Trooper beer today.

The new product made its debut in select Robinson’s pubs across the UK.

To support the launch, Maiden have issued a video clip featuring singer Bruce Dickinson explaining the difference between draught Trooper and bottled Trooper beers.

The Sun recently reported that the product experienced record sales in advance of its official launch, with Robinsons having to work a six-day week to keep up with demand.

Over a quarter of a million pints were pre-sold in the UK alone, and more than 100 countries have applied to stock Trooper beer.

The company is brewing three batches a day for the first time in their 175-year history.

“We haven’t spent a single penny on advertising,” David Bremner of Robinsons. “This is history in the making for brewing.”

Named after one of Maiden’s most popular songs, “The Trooper,” from 1983’s “Piece Of Mind,” the beer was created with the help of singer Dickinson.



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See also:

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Record sales for new Iron Maiden beer

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