Monday, August 18, 2014

Iron Maiden planning more Trooper beers

Iron Maiden singer Bruce Dickinson says he is planning to expand the band’s Trooper Beer line following the successful launch of the brand last year.

"We may develop some more beers in the future and I've got a couple in mind, but we're quite away from making any decisions yet,” the singer told the Morning Advertiser. “The key thing is that they will be under the umbrella of Trooper and not Iron Maiden. Trooper has taken on a life if its own. People drink it because they like the beer, not because they are Maiden fans."

Dickinson and the band launched their own ale, Trooper Beer, in the spring of 2013.

Named after one of Iron Maiden’s most popular songs, the beverage was personally designed and developed as a top quality Premium British Beer by the singer in tandem with Robinsons Brewery Head Brewer Martyn Weeks.

Trooper Beer has gone to sell more than 5 million pints in its first year.

Dickinson and Iron Maiden recently wrapped up their Maiden England world tour, which saw the band play 100 shows to more than 2 million fans in 32 countries over the course of the 2-year run, which began in June 2012 in Charlotte, North Carolina.

See also:

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VIDEO: Former Iron Maiden singer previews new live DVD
Search Iron Maiden at hennemusic