Friday, August 23, 2013

Iron Maiden’s Trooper beer now available in Canada

Iron Maiden’s Trooper beer continues to expand its global reach and is now available in Canada.

The beer is available at the LCBO in Ontario, Manitoba Liquor & Lotteries, and Pure Global in British Columbia and Alberta.

For a list of availability in other countries around the world, visit

Iron Maiden launched Trooper beer in May and the demand has been huge. Last month, Robinsons Brewery announced the production of the one millionth pint, just eight weeks after it went on sale.

The Drinks Business reported the news equates to over 20,000 pints of the beer being drunk every day since its launch, and the brewery said the mark had been reached six months ahead of schedule.

“We are amazed to reach this mark in such a short time, a million pints already is way ahead of all rational expectations,” said Robinsons’ managing director Oliver Robinson, “and are grateful for the support we have had from the retailers, Maiden fans, real ale enthusiasts, our distributors and the beer trade generally as they were so quick to catch on to the genuine and unique quality of this beer.”

“We have had interest and enquiries for Trooper from 184 countries and together with Sovereign, our international distributor, we are currently planning Trooper’s worldwide expansion and dealing with the import/export bureaucracy,” added Robinsons’ marketing director David Bremner. “Maiden’s global following is immense and in all corners of the planet so we are focusing on the wonderful opportunity of making this a global beer, which would be a truly remarkable feat for a genuine British ale.”

The band teamed up with Robinsons to create the beverage, named after one of Maiden’s most popular songs, “The Trooper”, from 1983’s “Piece Of Mind.”

Iron Maiden return to the road for a series of US dates starting September 3 in Raleigh, North Carolina.

Iron Maiden Iron Maiden

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